INTRODUCTION | A CREATIVE CHALLENGE | DIVERGENT VOICES AND THE ROLE OF GRAPHIC DESIGN |
SE(A) CROSSINGS: A DEMONSTRATION OF CONNECTIONS | INSTALLATION CONTENT| MAKING THE INSTALLATION | ACKNOWLEDGEMENTS | Printer Friendly Version | Version 2 @ Mott (2/06)


Se(a) Crossings:
Time in the midst of the pressures of chaos

…a thesis essay on one graphic designer's effort to create ripples of change.
April 2005 • Michigan State University

by Mara Jevera Fulmer

Introduction:

Close your eyes for a moment and imagine yourself in a quiet place, a place where the only sounds you hear might be the lapping of waves, and the singing of birds, as a gentle breeze caresses your face. If the moment could last forever, you might think yourself in paradise. Imagine that, before you let your eyelids fall, you were staring up at the sky, a blanket of stars so heavy you could feel their weight. A coolness in the air kept you comfortable, chasing away the heat of the day. A glow on the horizon promised a new day. But for now, you were content to listen to the distant roar of the ocean as its tendrils reached your toes as only light trickles of warm salty water. Your day will come and work will be hard, but there is time enough for laughter, for friends, family, and reflection as you perform the tasks necessary to contribute to your family's survival. Whether you work in the city or live in the rural village, your ties to your extended family remain strong and consistent. Your efforts are part of a collective and you are duty-bound to your extended family to share what you earn or own. And when you can afford to buy from a grocery store, when not bartering or at the open market, your purchases might include a liter bottle of Palmolive bottled at the Colgate plant in town. You normally take the bus back home or share a taxi with a friend when available. Your children, if sick enough to stay home from school, are safe with aunties whose jobs are home-bound. For even if the many tasks you have to do are not complete, or if they are challenging beyond your abilities, there are others to step in to share the load, or a loaf of bread, along with a story or song to lift your spirits.

Now imagine that you are forced to awaken from your reverie by the sounds of horns blaring, car tires screeching, the pre-dawn of a new day in the city where you live, where the sodium lights brighten the night sky, obliterating any sign of a celestial heaven. Your day passes by the tick-tock-tick-tock of a digital clock, while you remain in constant access through email and mobile telephony with co-workers, friends and family. Your car is an appendage without which you feel panic, as it is necessary to get to your work, to take the children here and there, to run the many errands that demand your money and time and energy. You do this work mostly alone, feeling the stress and pressure to earn more money to pay for the things that life in a hectic modern world demands. You talk to your parents who live in Florida or Arizona once a week at best and your siblings even less often. The grocery store offers two dozen different brands of shampoo in different variations and sizes, a choice so overwhelming that you depend upon advertising to tell you which one to buy for your suspected hair type. The television blares night and day, if not to inform then to keep you company late into the night as you take care of the pile of bills and paperwork necessary to keep up with the household expenses. For if you don't take care of it, you risk affecting such abstract concepts as your credit rating, or have your car repossessed or worse. If your child becomes ill, you must take time off from work (often without pay) for everyone else you know works, too, and there are no friends or family available to help pick up the load. Childcare becomes a crap shoot filled with fear over the risks to your children's safety.

These scenarios just begin to touch on some of the concepts that are addressed in the installation titled “"Se(a) Crossings: Time in the midst of the pressures of chaos". A play on the homophone See and Sea, the title toys with the idea that time changes depending upon where you are, who you are, and how you live. For most of us in the USA, finding “"time" is kept by the tick-tock of a watch, a test of strength under pressure, of finding order amidst chaos. For many people across the ocean, finding “"time"” is social, a frame of mind, something that is always there, if you choose to recognize it. In this installation, you would see it through your own cultural lens, bring your own cultural and experiential baggage through which you might interpret the images that are presented. It is by one's willingness to take the journey that we begin to create understanding. And this installation was designed to help promote the sense of a journey for those willing to take the first step into the “time” poem.

back to top

A Creative Challenge:

Imagine two parallel lines. Mathematically, we are taught that two parallel lines are lines that do not intersect. However, add a third dimension, tilt the field, and then two lines that are parallel on one plane can intersect on another. I see these occurrences as opportunities for crossing cultures through parallel lines of understanding. Another way to describe it would be the ripples of water made by a droplet. Each of us is our own drop of water in an ocean. But the ripples will eventually intersect and make change. Sometimes, if done forcefully, it can lead to a deadly tsunami (such as in war). But if done gently, the opportunity for creating change can permeate and spread across the world, one droplet at a time, through the ripples of peaceful yet effective change.

Art, especially the media arts such as those practiced in the umbrella field of graphic design, has the potential to create moments of insight, and possibly change the way people of different cultures view each other. Throughout my recent works, this concept of creating cross-cultural understanding is the thread that connects it all and has been explored from a wide range of directions and media and subjects such as graffiti and the voices of alienated communities, through the real experiences created in the form of educational cross-cultural journeys, as well as virtual creative experiences such as in the installation “"Se(a) Crossings".”

back to top

Divergent Voices and the role of Graphic Design

While exploring ways in which to accomplish my goal, I have found myself reaching, or more accurately being pulled, into a cultural community that was new to me and incorporated several segments of the community of Flint. I found that while each of us has had one of those moments in our lives where we have hit a crossroads, it is not the same for all of us. Sometimes there are folks who can clearly see the path ahead. Sometimes there are those who are willing to let fate take them on their way. And sometimes, through the madness of insecurity, there are those who are driven to act in ways that society deems unacceptable. All have been represented in one form or another through the people I have encountered through my own work as an artist and educator.

As with several of my other projects, public forms of visual expression such as graffiti and murals play a role in the expressive nature of this installation, whether it is seen in the pro-democracy graffiti in Fiji that demonstrates the frustration to speak out against the chaos of political upheaval, or through the Flint-based graffiti expressing a need to make visible (and heard) the alienated voices of youth amidst the urban decay. The graffiti, especially, is pertinent to portraying the voices of a community which might otherwise go unheard or exist in isolation.

Whether it is in Flint or in the tropical islands of Fiji, art and media may have the power to break down the stereotype of what is good and bad, civil or uncivilized. Graphic design should be expanding into the role of facilitator in order to break down the walls of fear and confusion. As one of my former students said, “"Trouble is everywhere".” And it is my assertion that part of the solution to “"troubles" is in opening up avenues to mutual understanding through the effective application of art, media and design.

In this age of new media and 24-hour television, it becomes of urgent importance for the field of graphic design to embrace our role of facilitator by improving the channels of communication through the creation of environments that invite the beginning of understanding. This requires extending the range of experiences by designers in training, from addressing the challenge of building technical proficiency, to embracing such divergent subjects as philosophy, anthropology, and political science all in an effort to create an intelligent designer capable of connecting meaning to their message in a way that touches humanity. While this poses a challenge for educators dealing with a wide range of learning styles and often poor educational preparation, it is my firm belief that graphic design must be taught in the context of humanity. What this means is that graphic design must be taught through the infusion of meaning, by connecting the role of graphic design to these more “academic subjects, not only through demonstrated cases, but also through offering opportunities for students to find connections to their own experiences, their own world and beyond, through the application of creative solutions in graphic design.

back to top

“"Se(a) Crossings" –- a demonstration of connections

In creating the installation for the MFA exhibition, it was my aim to find an imaginative and engaging way to address the concept of making a cross-cultural journey one that would begin to provoke questions and the beginning of insight. My work is an extension of personal experiences which took me to worlds both disturbingly alien and thrilling, that challenged my sense of status quo and offered new means of seeking balance. After working in the graphic design field in upstate New York for many years, I moved to Fiji to work as Art Director for the University of the South Pacific where I learned to appreciate the Pacific Way of life. I lived in Fiji with my husband Keith, and daughters' Sarah and Anastassia from 1991-1997 when we moved back to the USA to live in Grand Blanc, Michigan where I now serve as Associate Professor/Program Coordinator in Graphic Design at Mott Community College in Flint. These regions, though on the surface appear opposite ends of the spectrum, have much in common and much to share in terms of how its populations chart their futures. These connections were explored in several works that I developed, including “"Wizdom vs. Slick", a book about a Flint graffiti artist and the choices some make at their personal crossroads.

In an effort to explore how these connections could be demonstrated, the “"Se(a) Crossings" installation uses the concept of layering, overlapping, changing directions, different perspectives on time and changing waves that build an environment which attempts to challenge the visitor. Video, audio, transparent and translucent imagery are all used in this multi-channel mixed media installation and arranged to entice the visitor to enter and walk around and explore. The main goal of this project was to create an environment whereby the viewer would be disoriented then reoriented into a different frame of understanding. The main content through which the journey occurs is through exploration of Fiji and Flint, breaking stereotypes and finding connections across the seas of time and place.

As I wrote in my exhibition Artist's Statement:

In this post September 11th age , drawing upon studies in visual communications and anthropology, I aim to obscure, disorient, re-orient and engage the viewer to new angles of understanding, using graphic design as a force for social change and promoting a peaceful coexistence.

                  In a world full of upheaval and intolerance, we each have the opportunity to be the droplet that ripples across the pond, with every wave, we are invited to share with one another, to make our own intersections of understanding, and our own gentle waves of change towards a better world for the future of all the world's children.

back to top

Se(a) Crossings: Time in the midst of the pressures of chaos
Multi-channel Video/Audio and Mixed Media Installation
Mara Jevera Fulmer, 2005

Installation Content:

The “"Se(a) Crossing" installation contains four videos (each timed at 7:11;00) with stereo audio that are generally comprised of the following:

Eight hanging panels – The main “floor” area of the installation contains eight panels that are suspended by acrylic dowels and monofilament from a metal drop-ceiling grid. Their subjects can be generally described as follows:

back to top


Making the Installation:

                  All of the raw video footage used in this installation is original and was gathered either by this artist or under her direction. The footage mostly originates from two overseas voyages to Fiji that I undertook with groups of my students from Mott Community College, one in July 2001 and another in June 2004. Other footage came from trips “back east” (such as the horseracing from Saratoga, New York). Additional footage was captured in early February 2005 on the north shore of Oahu, Hawai‘i. And finally, raw footage from the city of Flint was also captured in February 2005 with the assistance of two of the participants from the 2001 Fiji Study tour, Walt and James.

                  All still images used in the video and the hanging panels are original and include those photographed by the artist, with additional photos provided by student participants from three Fiji Study Tours. In the case of photos of the coup in Fiji (from May/June 2000), these were provided by colleagues at the University of the South Pacific and have been used with their permission.

All video was edited by the artist using Final Cut Pro 4 HD. All hanging panels were designed and created in Photoshop CS and the “Time Poem” on the floor of the installation was designed and created in Illustrator CS, while the “"book" was designed using Photoshop and InDesign CS. Cameras included a Canon GLII and a Sony TRV11 digital video camcorders. Computer work was accomplished on an Apple 1 ghz PowerBook 17” G4 with 1 gb ram and a dual-processor 2 ghz PowerMac G5 with 2 gb of ram, a 250 gb internal harddrive and a 500 gb external LaCie FW800 harddrive.

                  All of the audio used in this video is original and was created from audio either recorded direct to tape, or composed by the artist in SoundTrack. The “"chant" segment is an original composition by musicians at the Oceania Centre for Arts and Culture recorded during the 2004 Fiji Study Tour and includes Mott students among the musicians accompanying the chant. The two “"Time Poems" (one spoken in the “"round" video and one on the floor of the installation) were written by the artist while traveling to Fiji and back to the USA in 2004.

back to top



Acknowledgements:

                  I offer a heartfelt thanks to my very supportive graduate committee who provided a delicate balance of guidance and freedom to explore as my heart directed. These guiding and sensitive mentors included Professor Joseph J. Kuszai, committee chair, Professor James Fagan, and Dr. William Charland all from the Department of Art & Art History, as well as Dr. Kenneth David from the Department of Anthropology. I owe a special debt of gratitude to Professor Michael Fanizza, former graphic design chair, who set me off on a mindbending journey of exploration before being called to his own.

                  Thank you also to the Michigan State University College of Arts and Letters, the Department of Art & Art History and ALANA for fellowships and funding assistance. Special thanks also to the following people for their contributions and assistance for the content of this project: Marsha Schoeffler, Walt Sturghill Jr., Sarah Fulmer, and Rebecca Homer for assistance with shooting video. Also a special thanks to: Anastassia Fulmer for assisting in “stamping” the “open book”; 2001 and 2004 Fiji Study Tour participants; Litiana Waqalevu and Patrick Craddock for photographs of the May/June 2000 Fiji coup; Josefa Uluinaceva for allowing me to interview him for background information on comparative life; and the resident student artists, choreographer Alan Alo, and director Dr. Epeli Hau'ofa of the Oceania Centre for Arts and Culture at the University of the South Pacific, and the villagers of NaMuaMua and Raiwaqa in Fiji for welcoming our Flint students into their world. Thank you, also, to my colleagues at Mott for supporting my extra studies and growth as an artist. Any omissions in these acknowledgements are regretted for all assistance and support has been greatly appreciated.

                  Also a special vinaka vakalevu (Thank you!) to Walt Sturghill Jr. and James “Chad” Richardson for giving me their own special tour of Flint as they live it everyday. Thanks also to Al Sadaj for his assistance with the final onsite construction. And, of course, a very special and loving thanks to my ultimately patient, supportive and talented husband, Keith, who built the framework grid and handled everything that required powertools and hammers in order to [save his wife's fingers and sanity and] provide a setting for all of this digital material to come together in the midst of the pressures of chaos.

Vinaka vakalevu and Lomalomas to all.  ~ mjf, Spring 2005
(Thank you so very much and with warm wishes and love.)

back to top


INTRODUCTION | A CREATIVE CHALLENGE | DIVERGENT VOICES AND THE ROLE OF GRAPHIC DESIGN |
SE(A) CROSSINGS: A DEMONSTRATION OF CONNECTIONS | INSTALLATION CONTENT| MAKING THE INSTALLATION | ACKNOWLEDGEMENTS | Printer Friendly Version | Version 2 @ Mott (2/06)