page 8
An Ivory Connection

In a final example of some of the
most challenging work this graphic artist had to face, the development
of a design plan for the Fiji Museum was completed in March 1995. In
this case, the mnemonics being developed had to have the greatest relevance
to the Pacific population. But with seven out of ten visitors to the
museum being tourists from overseas, the symbols had to be at least minimally
relevant to the tourists.
Though as many as seven different symbols
were developed for use by the museum in various galleries and exhibitions
halls, it was finally decided that the sperm whale's tooth necklace would
become the sumbol used to represent the museum in general. Initially met
with some resistance and concern for sensitivitiy to the large Indo-FIjian
population who might see this as being "too Pacific" or "too
Fijian" in its imagery, the challenge faced here was to justify it
in terms of all the cultures who might call Fiji home while still maintaining
the "Pacific" look that the tourists would recognize.
It became clear that the connection was
in the use of ivory. Prized by all the cultures of the Pacific, whether
the ivory was from elephants, walruses ro whales, it was ivory that was
a common treasure among all of these cultures. Once justified in this manner,
the symbol was happily accepted by various ethnic community representatives
and endorsed wholly by the Board of Trustees for implementation.
The Punch
line
So what ever happened to that American woman
graphic artist who used to be from New York? Not a lot. Except that her
husband and children also made their adaptations to life in Fiji. Her children
did not miss the thrust of commercial television upon their lives, her
oldest having to ask a newly arrived American what a "smurf" was.
Her contractor husband dealt with a similar array of challenges in building
their tropical island home, often importing or manufacturing himself what
he needed to get the job done well.
For this graphic artist and her family,
life in Fiji meant an incredible lesson in resourcefulness. Without the "instant
comfort" and availability of so many "state of the art" resources
that we took for granted, we discovered the ability to depend upon that
resourcefulness that resides deep within, to makde do with less, to make
beautiful and meaningful design within the limitations of the resources
there and finding that they were not limitations afterall, but new challenges
that could be met and surpassed in exciting and creative ways. The native
Fijians as well as the Indo-Fijian population have often exhibited that
resourcefulness in many ways giving inspiration to what results can be
achieved when we add our own brand of knowledge. The end results are every
bit as exciting.
We have taken this experience and resourcefulness
to a part of USA where the cultural adaptation has been equally as challenging.
Now living near Flint, Michigan, in an area surrounded by automative factories
rather than tropical islands, I have taken up the challenge of developing
a new graphic design program at Mott Community
College in their Fine Arts Division.
Incorporated into this program is an inherent emphasis on communication
in a multi-cultural community.
During my last two years in Fiji, there
were still the continuous challenges of printers who made "nice for
you" by not following instructions, dealing with overseas suppliers
who prefered not to leave their comfortable shores for a little business
in tiny Fiji, even by fax, and the various attempts to keep ahead of the
molds that grew on my computer disks and video tapes in the nearly 95 percent
humidity. Cyclones were only an occasional visitor, providing a rare change
to the normal 40 inch annual rainfall.
Swatting mozzies (mosquitos), and reading
the latest (six-month-old) issue of PRINT magazine that arrived, the former
New Yorker managed to complete a 280 pp visual dictionary of Pacific (mostly
Fijian) symbols. Titled "Symbols & Patterns of Grassroots Culture
in the Fiji Islands", I hope to someday add it to this website for
easier access by others interested in communicating across cultures. This
was all in an effort to make it easier for the next graphic artist or communicator
who decides to leave the rat-race to work in a tropical island paradise.
Something more of a learning experience than it may at first appear from
the outside.

Warclub, Fiji
Museum